Webflow is a super simple website builder, so you might be wondering if it would be suitable to use Webflow for an optimised blog. And by optimised, I, of course, mean optimised for SEO.
Yes, you can easily use Webflow for your blog, and there are a lot of great templates to help you get started. Webflow websites are optimised for SEO, they load fast, and images are converted to the optimised WebP format developed by Google.
Getting started is the easiest part, but there are a set of steps you can take to ensure your Webflow blog has a better chance of ranking in the search engines. Let’s dive into them.
How To Start Blogging On Webflow
The first step is to create a free account on Webflow’s website. Click on get started in the top right corner.
When you’re signed in then, click new site in the top right corner, and then scroll down to the templates and click view all. You’ll be redirected to a page with hundreds of different templates, just search for blog, and choose the template you like.

They have both free and premium templates. With a premium template, you get more pages and a more refined design, but if you’re on a budget, then start with a free template and buy a premium later on.
Now you have a blog set up, and you’re ready to produce content and rank on Google. When you’re in the designer, you can go to CMS collections, and create a new collection and name it Blog posts. In there, you’ll have all your blog posts if it’s not already created for you.

This is the initial setup, but there are still steps you can take to improve your chances of ranking better in search engines.
Optimise Your Webflow Blog For SEO
Out of the box, Webflow is SEO-optimised, and you can always run a Google PageSpeed report to ensure this is the case with your Webflow website as well.
There are 2 things you usually need to be aware of when working on your Webflow website to make the blog stay SEO-optimised and fast loading.
Pay attention to the site audit and ensure your images are compressed and converted to WebP. You can, of course, upload them as WebP, but Webflow can also do it for you.
Every time you upload an image in the image collection, you can convert it to a WebP format, but also remember to fill out the descriptive text, as this will help Google understand what the image is.
Whenever you upload an image in the image collection, you can convert it to a WebP format.
Also, remember to fill out the descriptive text, as this will help Google understand the image.
This just needs to be super simple and to the point. Often 1-3 words are enough.
I would write a hand holding a wrench in the example image here.


The other element to be aware of is the site audit. Here you will get suggestions and tasks on what to improve.
All the suggestions are based on the newest SEO recommendations, such as adding alt-text to your images, keeping the order correct of your headings and much more.
The rest of the SEO elements Webflow is taking care of. You just need to create brilliant content people will love, and then Google will love it automatically.
Pros And Cons Of Using Webflow For Blogging
Now, even though you can use Webflow for blogging, you need to be aware there are both great and bad things about using Webflow. I’ll try and highlight some of the things here.
Pros Of Using Webflow For Blogging
1. Easy to use
Webflow is super easy to use for designing pages, and if you want to create landing pages, contact pages or similar pages for your blog, you can do it with ease.
2. SEO friendly
As mentioned in the section above, Webflow is out of the box and super SEO-optimised, which helps you rank better on Google.
3. Site audit
In continuation with being SEO-friendly, the site audit Webflow offers helps you remember all those small tasks we often forget, such as adding alt-tags to images and keeping the heading order correct.
4. CMS collections
I’m not sure if this is a pro, but it’s a must in order to create a blog. Webflow does support CMS elements. So if you want to expand your blog at some point to sell courses or info products, then you can do this with more CMS collections.
5. Free and premium templates
Webflow supports both free and premium templates. This helps you get started fast, and you can set up a blog in a matter of minutes, not days.
6. Fast hosting
Part of your package when you sign up with Webflow is you get optimised hosting for Webflow websites. It’s the only thing the servers need to host. So ultimately, the servers are optimised to serve Webflow websites in the best possible way.
7. Gated content
Webflow supports member websites. This means you can lock your content and get your members to pay in order to watch or read your content. I’ve written a guide on how to get started with membership websites using Webflow.
Cons Of Using Webflow For Blogging
1. Missing multilingual support
Right now, Webflow doesn’t support you adding your content in multiple languages. To overcome this, you’ll have to create multiple Webflow websites.
2. You can’t create tables
If you like to show data in tables in your blog posts, then Webflow isn’t the best choice right now. They do support some types of tables, but the support is minimal.
3. Pricing becomes expensive
As you scale your blog, the pricing will become expensive. You can start 100% for free as you need CMS collections, and that starts at $14 per month. And as you get more visitors, you’ll have to upgrade to higher plans.
4. Not as many themes
Compared to WordPress, the selection of themes is minimal, and it’s only sold at Webflow at the moment, so you’re locked to buy your theme from there or build your own in the designer.
5. Only edit on desktop
You can’t edit or change your website on the go. You need access to a computer, even if you just need to change a minor spelling mistake.
6. Editor is missing capabilities
You’re sometimes a bit locked in the editor, and you can’t customise everything on the website for your suiting. This really shows if you want to optimise it to score better in your Google PageSpeed score.
7. Doesn’t optimise CMS Collection images
Using CMS collections for your blog posts, which you have to do, you will need to add images as a field. The issue is that you can’t optimise this image and convert it to a WebP format. You’ll have to convert the image before you upload it.
Conclusion
Overall Webflow is not the best platform for blogging, simple as that. But with that said, you can still use Webflow for blogging, and if you need a platform where you can easily design pages around your Webflow blog, then Webflow is perfect.
With Webflow, you get a drag-and-drop builder and won’t have to touch a line of code. But the tradeoff is that you don’t get full access, and you will meet some limitations, especially when trying to optimise your Webflow blog for SEO.
You can easily get started for free blogging, but as you scale, you’ll have to upgrade, and then it does become a bit pricey, but you pay for the ease of using the Webflow designer.
FAQ
Should I use Webflow for a blog?
Well, it depends on your need. Yes, if you need a simple editor and don’t want to touch any line of code.
No, if you want full access to the entire blog and want to customise and optimise it for your liking. Then WordPress is more suitable for you.
Can I blog in Webflow?
Yes, you definitely can. Create an account and add a new site, scroll down and click view all templates, search for blog and choose a template for your liking. Then add a CMS collection for your blog posts, and you will have a blog using Webflow.