How To Set Up Google Analytics In Webflow – Checklist

You must get information about your visitors on your Webflow website. You’re blindsided without it. By setting up Google Analytics, you get a lot of information, such as geographical placement, type of device, time on page, what pages are visited most, and so much more.

To set up Google Analytics in Webflow, create a Google Analytics account, and copy your measurement id. Sign in to your Webflow account, click on the 3 dots for the project you want to add Google Analytics to, click on settings, and then integrations. Now add your measurement ID from Google Analytics.

Now Google Analytics is tracking your website, remember to set up a cookie policy for this as well that you’re tracking visitors on your website. But there is more to it, and you need to make a minor setup in Google Analytics.

Set up Google Analytics in Webflow

Google Analytics is the most used Analytics tool on the web, simply because it’s free and you get so much insight. But after they changed from Google Analytics 3(Universal) to Google Analytics 4, they had some issues.

They’ve tried to develop a super scalable platform that you can customise to your need and what you find essential, but they’ve not solved it the best way yet. They’re working on it, though. Remember, there are other analytics platforms like Usermaven, Heap and Piwik Pro.

Nonetheless, to set up Google Analytics, you head over to Google Analytics and create your account. If you already have an account because you’re switching from another CMS to Webflow, then you don’t need to create an account.

With your account created, you now need to find your Measurement ID. You do this by clicking on admin in the menu to the left. After this, you click on Data Streams and your website’s data stream. You’ll now see your measurement ID to the right.

With this ID copied, you’re now ready to implement it in Webflow. So sign into your Webflo account, click on the 3 dots for the website on which you want to install Google Analytics and press settings.

As the last step, click on integrations, and you’ll now have an input field where you can enter your measurement ID, which we copied from Google Analytics.

Checklist For Webflow And Google Analytics

When you have created your Google Analytics account, it’s ready to start tracking and analysing your website, but you can take some extra measures to get better and more precise tracking on your Webflow website.

And don’t worry. These steps can be done in less than 30 minutes. Let’s get into it.

Enable Google Signals

First, you need to enable Google Signals, and this is disabled by default. Google Signals makes it possible to track cross-device, where you get more information about the specific user. I can only recommend you enable it, mainly because it takes a minute to do so. You get so much out of it.

Sign into your Google Analytics account, click Admin in the left menu, then Data Settings -> Data Collection. Simply enable Google Signals, and then you’re running.

Change Data Retention

Next is to change data retention. By default, when you create a Google Analytics account, it’s set only to save data in 2 months. This we can luckily change. Because with 2 months, it’s evident that you can’t compare the current month to the last month to see differences.

To change your data retention, it’s close to the same path as enabling Google Signals. Sign into your Google Analytics account, click Admin in the left menu, then Data Settings -> Data Retention. In the dropdown where you see 2 months, simply change that to 14 months and press save.

Set up A Cookie Policy

The last step can be a little more time-consuming than the previous 2 steps. You must set up a cookie policy for your Webflow website with Google Analytics running. Again, don’t worry. This can be done very simply by using iubenda.

iubenda can be used for free and is my go-to for cookie policies. If you want a plug-and-play, sign up for their paid plan, but you can also get far with their free plan. Create your account, set up your website in iubenda and enter what applications you’re using for tracking, in this case, Google Analytics.

Then you need to install iubenda on Webflow afterwards. This you can do by going to the settings of your Webflow website, going to custom code and then inserting the script iubenda has generated for you. If you want more information about how you install iubenda on your Webflow website, then you can read about it on their website.

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